The Complete Guide to Choosing the Right LED Wall Size for Your Dallas Event
In Dallas, events move fast — and expectations move even faster. Whether you’re exhibiting at the Kay Bailey Hutchison Convention Center, hosting a corporate meeting in Uptown, or producing a large-scale activation in Deep Ellum, one thing is constant: your visuals have to deliver.
LED video walls are the standard for high-impact content delivery. But choosing the right size for your event is where most marketing teams and planners get stuck. Too small, and your content gets lost. Too large, and you waste budget or overwhelm the space.
This guide breaks down exactly how to choose the perfect LED wall size for any Dallas event using real-world formulas, venue insights, and technical considerations used by AVR Expos technicians every day.
Start with Viewing Distance (The Most Important Factor)
The Rule of 10
A quick sizing rule that works for most indoor Dallas venues:
Every 10 feet of viewing distance requires at least 1 foot of LED screen height.
Example:
If your furthest audience member is 50 feet away, you need at least a 5 ft tall LED wall.
Trade Show Example
In 10×20 Dallas booths, attendees stand 3–15 ft away.
That makes 8–10 ft wide and 6–7 ft tall walls ideal (common 16:9 or 3:2 layouts).
Conference Example
For breakout rooms or ballrooms with 20–60 ft viewing distances, a 16 ft × 9 ft LED wall becomes the standard.
Choose the Right Aspect Ratio
Standard Formats (for Presentations, Video, or Demos)
- 16:9 – Most common. Works for slides, video, and general sessions.
- 21:9 – Gaining popularity for wide-format immersive content.
- 1:1 or 9:16 vertical – Great for digital posters or creative booth applications.
Custom Ratios for Booths
In Dallas trade shows, exhibitors often use:
- 10’ × 10’ squared LED back walls
- Vertical LED towers
- Ultra-wide LED ribbons
We build these with modular 500mm tiles to match your exact booth dimensions.
Pixel Pitch Determines Minimum Viewing Distance
Pixel pitch = distance between LED diodes. Smaller pitch = sharper image.
Common Indoor Pitches for Dallas Events
- 1.5mm – For luxury brands, automotive displays, close-up demos.
- 1.9mm – Great for meetings and trade show booths.
- 2.6mm – The most popular choice — perfect balance of clarity + budget.
How Pixel Pitch Affects Size
Lower pixel pitch = you can use a smaller screen without losing clarity.
Higher pitch = you need a bigger screen to maintain visual sharpness.
Venue Size and Lighting Conditions Impact Screen Size
Trade Show Booths
Dallas show floors are bright and competitive. LED walls must compete visually with:
- Open ceilings with bright hall lighting
- Tall neighboring booth structures
- Busy aisles
Small booths need wall-filling backdrops to stand out — typically 8–12 ft wide.
Ballrooms and Meeting Rooms
Rooms with adjustable lighting give you more freedom. Larger walls (16–24 ft wide) work well here for:
- General sessions
- Presentations
- Multi-speaker panels
Outdoor Events
Dallas outdoor venues require:
- Higher brightness
- Slightly larger LED surfaces for visibility
- Weather considerations
A minimum 12 ft width is recommended for outdoor viewing.
Match LED Size to Content Type
Text-Heavy Presentations
Slides need height.
Rule of thumb:
LED height (in ft) should be 1/6 of the room length.
Video-Heavy Content
Use width.
Wider screens showcase motion graphics and cinematic content better.
Hybrid Events
Consider multi-zone layouts:
- Center LED for main content
- Side LED pillars for speaker support, branding, or remote guests
Real-World Examples from Dallas Installs
Example 1: 10×20 Trade Show Booth
Recommended:
8 ft × 12 ft LED wall (2.6mm)
Result: Engaging booth backdrop with clear content from up-close attendees.
Example 2: Ballroom General Session
Recommended:
16 ft × 9 ft LED wall (1.9mm)
Result: Crisp text and powerful visuals across a 150-person audience.
Example 3: Outdoor Corporate Activation
Recommended:
20 ft × 10 ft LED wall (2.6mm, high-brightness)
Result: High visibility even under Texas sunlight.
FAQs
Q1: What’s the most common LED wall size for Dallas trade shows?
A: 8×12 ft and 10×16 ft walls are the most requested for standard booth layouts.
Q2: How do I know if I need 2.6mm or 1.9mm pixel pitch?
A: If attendees view the screen from closer than 6 feet, choose 1.9mm. Otherwise, 2.6mm is ideal.
Q3: Can AVR Expos help design the wall layout?
A: Yes. We design, deliver, install, process, and support LED walls across Dallas venues.
Q4: Do I need a processor?
A: Yes. We provide Novastar processors (VX6s, VX1000, VX2000) for scaling, redundancy, and multi-input switching.














