Why Touchscreen Kiosks Outperform Printed Materials at Live Events
Printed brochures disappear. Touchscreen kiosks create interaction, data, and measurable engagement. As live events evolve, exhibitors and organizers are replacing static materials with interactive digital touchpoints.
The Limitations of Printed Event Materials
Printed materials:
- Can’t track engagement
- Are often discarded
- Require reprinting for updates
- Offer no interaction
How Touchscreen Kiosks Change Attendee Behavior
Touchscreens encourage:
- Self-guided exploration
- Longer dwell time
- Intentional engagement
- Data capture opportunities
For touchscreen display rentals for events
Content That Works Best on Touchscreens
Effective touchscreen content includes:
- Product selectors
- Interactive maps
- Demo walkthroughs
- Lead capture forms
Placement and Power Considerations
Touchscreens perform best when:
- Positioned near booth entrances
- Angled toward aisle traffic
- Powered on dedicated circuits
Conversion CTA
If you’re replacing printed materials at your next event, explore interactive AV solutions by location
→ https://www.avrexpos.com/locations/
