How to Plan AV for General Sessions Without Overbuilding
General sessions often receive the largest AV budgets, yet they are also where overspending is most common. Bigger is not always better. Effective AV planning aligns system scale with room size, sightlines, and content type.
Match AV Scale to Audience Behavior
Key questions:
- Are attendees seated or moving?
- Is content text-heavy or visual?
- Will presenters interact with media live?
Display Choices for General Sessions
Projectors remain effective in controlled rooms. LED walls excel in bright ballrooms or wide rooms.
LED display systems for events
Audio Coverage That Feels Even
General session audio should feel consistent from front row to back without hotspots.
Avoiding the Overbuild Trap
Signs of overbuilding:
- Screens larger than content requires
- Excess speaker arrays
- Redundant gear without purpose
Conversion CTA
AVR Expos helps planners design general session AV systems that scale correctly and perform consistently.




