How to Leverage Interactive Displays to Boost Audience Engagement

The event industry moves at high speed so organizers always seek better ways to engage their audiences. Interactive displays represent the most efficient method of attracting event guests because they generate unforgettable experiences. Eventgoers interact with touchscreen kiosks as part of the event experience to participate in real-time polling while taking advantage of immersive digital experiences for combined connection and learning benefits.

In this blog, we will explore the benefits of using interactive displays, provide examples of successful implementations, and offer tips on selecting the right technology for your event.

Why Use Interactive Displays at Events?

Interactive displays serve as more than screens because they utilize interactive elements which change passive viewers into participant collaborators. Here’s how:

• Increased Engagement: Attendees are more likely to interact with content that requires their participation, such as touchscreen interfaces, interactive kiosks, and live polling.
• Enhanced Learning & Retention: Studies show that interactive experiences improve information retention compared to traditional lectures or presentations.
• Real-Time Feedback & Data Collection: Gather insights on attendee preferences, opinions, and behaviors instantly.
• Personalized Experiences: Customizable content adapts to user interactions, creating tailored experiences for each attendee.
• Stronger Brand Connection: Interactive displays provide a hands-on way for attendees to connect with your brand, fostering a deeper relationship.

Types of Interactive Displays & How They Work

1. Touchscreen Displays & Kiosks

Ideal for trade shows, conferences, and corporate events, touchscreen kiosks allow attendees to browse event schedules, explore product catalogs, and access interactive maps.

Example: A major tech conference installed touchscreen kiosks at key points, enabling attendees to navigate the venue, find sessions, and even schedule networking meetings.

Best for: Wayfinding, product demos, event information.

2. Interactive Video Walls

Large, high-resolution video walls encourage group interaction by allowing multiple users to engage with the display simultaneously.

Example: At a healthcare expo, an interactive video wall let attendees explore 3D anatomy models, providing an immersive and educational experience.

Best for: Large-scale presentations, immersive storytelling, corporate branding.

3. Live Polling & Q&A Screens

Live polling technology allows speakers to interact with audiences in real time. Attendees can respond to questions via their mobile devices, with results displayed instantly on large screens.

Example: A corporate seminar used live polling to gauge audience opinions on industry trends, making sessions more interactive and relevant.

Best for: Keynote sessions, panel discussions, training workshops.

4. Augmented Reality (AR) & Virtual Reality (VR) Stations

By integrating AR and VR, events can offer attendees immersive experiences that go beyond traditional screens.

Example: A real estate event allowed attendees to tour virtual property models using VR headsets, giving them a hands-on experience without visiting the physical locations.

Best for: Experiential marketing, product demonstrations, gamification.

5. Digital Whiteboards & Collaboration Tools

Interactive whiteboards enable real-time brainstorming and collaboration, making them ideal for workshops and breakout sessions.

Example: A business conference featured an interactive whiteboard where teams could develop ideas collaboratively and export notes directly to their devices.

Best for: Workshops, corporate training, collaborative planning.

Tips for Choosing the Right Interactive Display

To maximize engagement, it’s crucial to choose the right interactive technology based on your event type, audience, and goals. Here are key factors to consider:

Event Size & Venue: The size of the venue determines whether venues need video walls or touchscreen kiosks.

Audience Demographics: Audiences who are technologically inclined tend to prefer augmented reality along with virtual reality experiences yet corporate participants respond best to digital whiteboards.

Budget & ROI: Consider rental costs versus long-term investment benefits.

Ease of Use: The technology should be user-friendly and require minimal attendee training.

Connectivity & Integration: Audience members who prefer technology will choose AR/VR interactions while corporate participants will interact primarily with digital whiteboards.

Conclusion: Elevate Your Event with Interactive Displays

Event organizers gain intractable benefits from interactive displays to improve audience participation and event engagement levels. The correct technology selection between touchscreen kiosks and video walls and live polling will change your event into a dynamic memorable experience that engages your audience.

Events seeking interactive displays should contact AVR Expos for their expert AV solutions. The professional AV solutions from AVR Expos are developed according to specific customer requirements. Reach out to us at this moment to upgrade your event with advanced interactive display solutions.